Armani Exchange is the youthful label created by Italian designer and entrepreneur Giorgio Armani. They have recently implemented Overlay.TV’s powerful video commerce solution in the "How to Wear It" section of the A|X site. The “How to Wear It” section provides style advice, trend tips, and highlights the chicest way for men and women to build their seasonal wardrobe. This new interactive video feature allows each item of clothing to be overlaid with a clickable hotspot, enabling users to get more information about a particular piece, or to purchase it directly. Sharable, clickable video is a natural fit for A|X, as its core demographic is already highly engaged with online video and social media.
Zappos.com is famous for selling shoes online, but they have become legendary for their excellent customer service. With their first priority being the happiness of their customers, it’s no surprise that Zappos is always looking for ways to improve and enhance the customer experience. Together Overlay.TV and Zappos created a unique customer experience that not only engages the user with Zappos brands and products, it encourages them to become part of the Zappos community. The Zappos experience now includes product pages with clickable video inside a custom branded player, community recorders for user generated testimonials and feedback, and live interactive video chat where customers can talk face-to-face with a Zappos team member.
Hollywood Records, a record label owned by The Walt Disney Company, is home to some of the biggest pop stars in the world, including Miley Cyrus and the Jonas Brothers. The Jonas Brothers were looking for a new and fresh way to engage with their audience, so Overlay.TV teamed up with Hollywood Records to create an interactive karaoke recorder that could be easily shared with friends and family. Fans could “get in” the limited run vocal booth and record themselves singing alongside the Jonas Brothers to their smash hit Lovebug. The response was amazing and 1000s of ecstatic fans from all over the globe recorded their version of Lovebug for the whole world to see.
KidzBop.com is an online social networking community for children featuring games, contests, and plenty of user generated content from video uploads to complete webisodes. The site also features original content including music videos with the KidzBop kids singing their version of well-known pop songs. KidzBop was looking for a way to combine the success of their music videos with the rapidly growing user generated content. Together KidzBop and Overlay.TV created the KidzBop Karaoke Video Maker where members can sing along to their favorite songs and share them with community members, friends and family. It has become the most popular user generated content on KidzBop.
Elle Canada is a fashion magazine covering trends, tips, advice and guidance for fashion savvy Canadians. Having introduced video to their online site of the same name, Elle was looking to do something a little different than just straight video. They wanted to create a more engaging user experience. Overlay.TV partnered with Elle Canada online to create an interactive Overlay using a “behind the scenes” video from one of their celebrity photo shoots. With the addition of clickable hotspots, users were able to find out information, such as who made the clothes, what kind of make-up was being used and even subscribe to the magazine all right from the video.
Style at Home is Canada's one-stop online resource for everything related to decorating and design. One of the more popular features on Style at Home’s website is the High/Low section which features expensive and moderately priced versions of the same room. With the addition of video to the High/Low section, the Style at Home team was looking for a better way to present information found in the video without users having to research or pore through a wall of text. Overlay.TV teamed up with them to create an interactive video where all the items discussed in the video were clickable and users could immediately find the information they were looking for.
The Overlay.TV platform has uses beyond being an interactive shopping experience. It can also be used to help build and grow online communities. Our friends at United Way Ottawa, United Way Toronto and the Government of Canada Workplace Charitable Campaign have all implemented a version of the Overlay.TV Community Recorder, whereby their users and staff can record or upload videos of themselves sharing ideas and stories about helping the community. It’s brought a diverse group of people together through shared experiences and teaches us that we can all do our part to make our communities better places to live.
